L’Oréal Paris Summit Reveals The Other Side of Product Science
January 17, 2022
L’Oréal Paris peeled back the curtain on the science behind its products in a virtual presentation on Tuesday January 11, called The Other Side Summit.
Beauty News Tag: L’Oréal Paris
L’Oréal Promotes Vivianna Blanch to VP of Marketing, NYX Professional Makeup U.S.
June 23, 2021
Vivianna Blanch has been promoted to Vice President of Marketing for NYX Professional Makeup, U.S., effective July 1.
Brands Hitting the Gen X Beauty Bullseye
March 9, 2020
CEW’s Beauty News took a deep dive into the newest launches, identifying which companies are best addressing Gen Xers’ specific skin and hair care needs.
Tribe Dynamics: Cannes Activations Helps L’Oréal Paris Return to Hair Care’s Top 10
June 27, 2019
Thanks to star-studded promotions throughout the Cannes Film Festival, L’Oréal Paris haircare broke back into the Top 10 following an April absence.
Tribe Dynamics: Cannes Film Festival a Catalyst for Growth For Luxury Beauty Brands
June 20, 2019
In this report, Tribe Dynamics shared the top cosmetics brands for May 2019, revealing several successful influencer brand partnerships within the category. Top Cosmetics Brands: Anastasia Beverly Hills – $79,054,065…
Tribe Dynamics: Hair Care Social Media Trends
January 4, 2019
In this special report, Tribe Dynamics explores the top 10 hair care brands by EMV from H2 2017 to H1 2018 and analyzes the factors, including trips and training seminars, that helped fuel influencer content creation.
Beauty Scene: L'Oréal Paris; SEEN; Grande Hair
December 11, 2018
This week’s installment of Beauty Scene is all about skin care and tapping into dermatological expertise. In two cases, technological advances in skin care items are now being applied to hair care. And, at the mass level, L’OréalParis launched a solution-oriented skin care suite of dermatologist-validated products.
Beauty Scene: L’Oréal Paris; SEEN; Grande Hair
December 11, 2018
This week’s installment of Beauty Scene is all about skin care and tapping into dermatological expertise. In two cases, technological advances in skin care items are now being applied to hair care. And, at the mass level, L’OréalParis launched a solution-oriented skin care suite of dermatologist-validated products.
U.K. & France’s Top 10 Cosmetics Brands in May
July 10, 2018
In both the U.K. and France L’Oréal Paris received a boost from its influencers engagements at the Cannes Film Festival. Additionally, France’s Top 10 list saw a newcomer, Kiko, which made its debut thanks to prolific content creation from vloggers.
12 Brands Getting Inclusivity Right
February 19, 2018
Here are some of the brands tackling inclusivity from an age, gender and cultural perspective, as well as some insight on why they’re resonating with consumers.
L’Oreal’s Elvive Collection to Feature Winona Ryder in Ads
January 8, 2018
The brand is importing its popular European hair care line, Elseve, to the U.S. market under a new name to target the legions of women with damaged hair
November’s Top 10 Cosmetics, Skin Care and Hair Brands on Social
January 8, 2018
Huda Beauty experienced the highest year-over-year increase (228%) in the Top 10 for cosmetics; Glamglow claimed the top spot in skin care, fueled by the launch of its #GlitterMask GravityMud Firming Treatment; and, L’Oréal Paris was bolstered by sustained mentions of its Colorista Collection.
