Tribe Dynamics: Hair Care Social Media Trends

In this special report, Tribe Dynamics explores the top 10 hair care brands by EMV from H2 2017 to H1 2018 and analyzes the factors, including trips and training seminars, that helped fuel influencer content creation.

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Beauty Scene: L’Oréal Paris; SEEN; Grande Hair

This week’s installment of Beauty Scene is all about skin care and tapping into dermatological expertise. In two cases, technological advances in skin care items are now being applied to hair care. And, at the mass level, L’OréalParis launched a solution-oriented skin care suite of dermatologist-validated products.

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Beauty Scene: L'Oréal Paris; SEEN; Grande Hair

This week’s installment of Beauty Scene is all about skin care and tapping into dermatological expertise. In two cases, technological advances in skin care items are now being applied to hair care. And, at the mass level, L’OréalParis launched a solution-oriented skin care suite of dermatologist-validated products.

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U.K. & France’s Top 10 Cosmetics Brands in May

In both the U.K. and France L’Oréal Paris received a boost from its influencers engagements at the Cannes Film Festival. Additionally, France’s Top 10 list saw a newcomer, Kiko, which made its debut thanks to prolific content creation from vloggers.

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12 Brands Getting Inclusivity Right

Here are some of the brands tackling inclusivity from an age, gender and cultural perspective, as well as some insight on why they’re resonating with consumers.

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November’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

Huda Beauty experienced the highest year-over-year increase (228%) in the Top 10 for cosmetics; Glamglow claimed the top spot in skin care, fueled by the launch of its #GlitterMask GravityMud Firming Treatment; and, L’Oréal Paris was bolstered by sustained mentions of its Colorista Collection.

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L’Oréal Paris Crowns Hair Colors of the Year

The company recently released what it sees as the hair colors of 2018, Smokey Grays and Rose Golds, along with two new product collections – Superior Preference Rose Blonde and Feria Glam Grunge – allowing people to easily achieve these on-trend shades at-home.

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