Changing Path to Purchase

Nicole Fourgoux, General Manager Multi-Cultural Beauty Division, L’Oreal USA, discusses how her company was able to identify and serve the needs of the multicultural consumers.

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L’Oréal USA Awarded EDGE Gender Equality Certification

For the past six months, L’Oréal USA has been participating in EDGE’s certification process, which includes a comprehensive review of the company’s gender policies and practices and a deep analysis of gender data across its entire U.S. workforce of 10,000 employees.

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Ralph Lauren: A Fine Romance

For Ralph Lauren’s winter media event announcing the forthcoming release of their newest fragrance, Midnight Romance, the idea of newly-ignited young romance and passionate desires came to life as guests received pre-event tweets from male suitors who tried to woo them in under 140 words.

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Urban Decay Taps L’Oréal R&D

When L’Oréal bought Urban Decay from Castanea Partners for an estimated $300 million in December 2012, the rule-breaking chief creative officer and founding partner, Wende Zomnir, was part of the deal. After all, she started the cult grunge makeup brand with Sandy Lerner in 1996, and has been cranking out high-performance products with an offbeat vibe for 17 years. No small feat.

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Urban Decay Taps L’Oréal R&D

When L’Oréal bought Urban Decay from Castanea Partners for an estimated $300 million in December 2012, the rule-breaking chief creative officer and founding partner, Wende Zomnir, was part of the deal. After all, she started the cult grunge makeup brand with Sandy Lerner in 1996, and has been cranking out high-performance products with an offbeat vibe for 17 years. No small feat.

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L’Oréal Eyes New Markets

With a goal of doubling its consumer base from 1 billion to 2 billion within 15 years, L’Oréal has engaged in a number of strategies to realize its ambitious plan: adding subsidiaries, building strategically-located manufacturing and R&D centers, and acquiring brands. During its first quarter conference call on Thursday, April 18, we saw L’Oréal Group’s sales rise a modest 5.1% or 5.5% like for like to $7.8 billion (5.93 billion euro). And, we saw how new and developing markets will be crucial to their 15-year goal: sales in new markets grew 6.7% or 9.4% to $2.9 billion, while sales in developing markets are expected to reach 50% in the near future, up from 39% in 2012.

more

L'Oréal Eyes New Markets

With a goal of doubling its consumer base from 1 billion to 2 billion within 15 years, L’Oréal has engaged in a number of strategies to realize its ambitious plan: adding subsidiaries, building strategically-located manufacturing and R&D centers, and acquiring brands. During its first quarter conference call on Thursday, April 18, we saw L’Oréal Group’s sales rise a modest 5.1% or 5.5% like for like to $7.8 billion (5.93 billion euro). And, we saw how new and developing markets will be crucial to their 15-year goal: sales in new markets grew 6.7% or 9.4% to $2.9 billion, while sales in developing markets are expected to reach 50% in the near future, up from 39% in 2012.

more