12 Brands Getting Inclusivity Right

Here are some of the brands tackling inclusivity from an age, gender and cultural perspective, as well as some insight on why they’re resonating with consumers.

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6 Best Selling Influencer Beauty Brand Partnerships

While many successful influencers are starting to create their own proprietary ranges, often the first step toward cultivating one’s own brand is to partner with a bigger beauty brand on a limited-edition collection. Here are some of the best-selling social media star collections for beauty brands.

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Beauty’s Leading Loyalty Programs

A strong loyalty program can be a powerful tool to cement consumer engagement and repeat purchase. Here, some of the most popular loyalty programs by leading beauty brands.

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How M.A.C Keeps Nimble

Laura Elkins, SVP, Global and North America Marketing, M.A.C Cosmetics, discusses how the brand keeps up with ever changing social trends and opportunities.

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M.A.C’s Digital Strategy is Country Specific

Laura Elkins, SVP, Global and North America Marketing, M.A.C Cosmetics, discuss how the brand works to identify opportunities, cultural nuances and trends for different markets, in order to create specific social media campaigns for each.

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