While many successful influencers are starting to create their own proprietary ranges, often the first step toward cultivating one’s own brand is to partner with a bigger beauty brand on a limited-edition collection. Here are some of the best-selling social media star collections for beauty brands.
Laura Elkins, SVP, Global and North America Marketing, M.A.C Cosmetics, discuss how the brand works to identify opportunities, cultural nuances and trends for different markets, in order to create specific social media campaigns for each.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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