M.A.C Viva Glam x Keith Haring

M.A.C Viva Glam has announced its 2021 annual collaboration partner, the Keith Haring Foundation, one that looks to raise millions of dollars for HIV/AIDS awareness and treatment from the sale of a new product collection. One hundred percent of sales will be donated to the M.A.C. Viva Glam Fund.

more

Beauty Breakthroughs of 2017

Beauty Insider sums up some the most innovative beauty products of 2017, based on ingredients, technology and packaging.

more

M.A.C Teams Up with Patrick Starrr

M.A.C’s newest collaboration is with Patrick Starrr, social media phenomenon, celebrity makeup artist and entertainer, who will be releasing five collections with the brand over the course of the next year, starting with a Holiday Collection.

more

Estée Lauder Q3 Sales +8%

While Becca and Too Faced drive sales for the company, all eyes are on M.A.C. as it plans to enter Ulta Beauty in June and turn around the brand’s U.S. performance.

more

Artis: Makeup Brushes as Art

Former M.A.C executive Matthew Waitesmith set out to create makeup brushes that would shake up the segment. “There was no innovation, no creativity. Everyone was sleepwalking through the category. I wanted to transform it.”

more

How M.A.C Keeps Nimble

Laura Elkins, SVP, Global and North America Marketing, M.A.C Cosmetics, discusses how the brand keeps up with ever changing social trends and opportunities.

more