Macy’s New Story Theme Revealed

The new Story theme at Macy’s offers customers an outdoor-inspired playground from more than 70 brands with a focus on entertaining and recreational activities.

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Macy’s Nata Dvir is Making a Scene in Beauty

CEW Beauty Insider spoke with Nata Dvir, General Business Manager, Beauty and Fragrances, Macy’s, to get the 411 on the retailer’s new experiential retail concept, Beauty on Display.

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Macy’s Expands Bluemercury Store Count

According to Bloomberg, Macy’s spokeswoman Blair Rosenberg confirmed that the company will open 25 freestanding Bluemercury stores in 2018, and 30 freestanding stores and locations within Macy’s stores in 2019.

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