Loyalty Program Integral to Macy’s Beauty
March 15, 2019
Jeff Gennette, Chairman & CEO, Macy’s Inc., discusses why the loyalty program is an integral part of the retailer’s offerings for new and existing customers.
Beauty News Tag: macy's
Bluemercury: Building a Customer-Obsessed Culture
March 15, 2019
Jeff Gennette, Chairman & CEO, Macy’s Inc., discusses how Bluemercury has performed within the Macy’s portfolio and key learnings that have been applied to the Macy’s customer experience.
Meeting the Macy’s Beauty Consumer’s Passions
March 12, 2019
Jeff Gennette, Chairman & CEO, Macy’s Inc., discusses how the retailer taps into customers’ interests to make relevant offers and services that build long-term relationships.
Indie Spotlight: PYT Beauty to Enter Macy’s This Spring
February 22, 2019
The brand offers high-performance, natural cosmetics and is hoping to capture consumers looking for cleaner options at a lower price point.
Macy’s Nata Dvir is Making a Scene in Beauty
October 16, 2018
CEW Beauty Insider spoke with Nata Dvir, General Business Manager, Beauty and Fragrances, Macy’s, to get the 411 on the retailer’s new experiential retail concept, Beauty on Display.
Macy’s Expands Bluemercury Store Count
July 9, 2018
According to Bloomberg, Macy’s spokeswoman Blair Rosenberg confirmed that the company will open 25 freestanding Bluemercury stores in 2018, and 30 freestanding stores and locations within Macy’s stores in 2019.
Macy’s Revamps In-Store Beauty
June 8, 2018
Macy’s is changing the way customers experience beauty in-store and online by creating a more flexible environment for product discovery, including a YouCam magic mirror that enables virtual try on.
Moving From Selling to Solving
April 2, 2018
Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc, discusses employee training that appeals to customers.
Niche Excitement
March 28, 2018
Cassandra Grey, Founder and CEO, VIOLET GREY, discusses why small brands are resonating with consumers.
Department Store Convenience
March 26, 2018
Learn about today’s beauty customer and how department stores are adapting to how consumers want to shop.
New Things, New Ways
March 23, 2018
Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc.; Cassandra Grey, Founder and CEO, VIOLET GREY; and, Rachel Shechtman, Founder & CEO, STORY discuses news ways to change and amply the department store experience.
Great Brands: Macy’s Beauty Story
March 22, 2018
Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc discusses how the retailer is positioning the store to appeal to the beauty consumer.
