Macy’s Expands Bluemercury Store Count

According to Bloomberg, Macy’s spokeswoman Blair Rosenberg confirmed that the company will open 25 freestanding Bluemercury stores in 2018, and 30 freestanding stores and locations within Macy’s stores in 2019.

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Macy’s Revamps In-Store Beauty

Macy’s is changing the way customers experience beauty in-store and online by creating a more flexible environment for product discovery, including a YouCam magic mirror that enables virtual try on.

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Niche Excitement

Cassandra Grey, Founder and CEO, VIOLET GREY, discusses why small brands are resonating with consumers.

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New Things, New Ways

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc.; Cassandra Grey, Founder and CEO, VIOLET GREY; and, Rachel Shechtman, Founder & CEO, STORY discuses news ways to change and amply the department store experience.

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Great Brands: Macy’s Beauty Story

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc discusses how the retailer is positioning the store to appeal to the beauty consumer.

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