Tribe Reveals Top 10 Cosmetics Brands on Social Media in April

In April inclusive engagement emerged as a focus among the brands leading the set in growth. Both Make Up For Ever and ColourPop excelled at engaging the influencer and everyday consumer through their commitment to an inclusive attitude and accessible conversations.

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October: Tribe Dynamics Reports Which Cosmetic Brands Led in Social

NYX was the top performing mass market brand; Make Up For Ever and LORAC broke into Tribe’s Top 10; Make Up For Ever showed great improvement across the channels; LORAC excelled thanks to buzz circulating around its new Mega Pro Palette, while MAC earned the top spot with a commanding lead in earned media performance on YouTube.

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What Makeup Will You Be Wearing This Year?

Predicting what consumers will be gravitating towards in 2013 doesn’t take a crystal ball—just a friendly chat with some of beauty’s movers and shakers. And Bluemercury’s Marla Malcolm Beck was a welcome volunteer to talk about what she’s expecting will sell this year.

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