Beauty veteran Margarita Arriagada has created a new lipstick brand with Valdé, a premium, refillable lipstick concept that has been a labor of love for the past two years for the former chief merchant of Sephora
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Retailers from Sephora, Net-A-Porter, and Macy’s talk about how niche players are measuring up against the multi-nationals, and vice versa.
Executives from Macy’s, HSN, Sephora and Net-A-Porter talk about what’s selling in their stores.
Margarita Arriagada, Chief Merchant for Sephora, is excited about a lot of things going on at the beauty retailer. In addition to new launches and innovation in skin care, most notably Margarita is proud of Sephora’s newest in-store services, Skin IQ and Color IQ, rolling out to stores now, each of which provides unbiased customer recommendations based on individual concerns, needs and desires. Here, Margarita discusses these latest endeavors, and her advice to manufacturers in the beauty industry.
Margarita Arriagada, Chief Merchant for Sephora, is excited about a lot of things going on at the beauty retailer. In addition to new launches and innovation in skin care, most notably Margarita is proud of Sephora’s newest in-store services, Skin IQ and Color IQ, rolling out to stores now, each of which provides unbiased customer recommendations based on individual concerns, needs and desires. Here, Margarita discusses these latest endeavors, and her advice to manufacturers in the beauty industry.
