Here’s what Shiseido VP Integrated Communications, Tiffani Carter-Thompson; Scentbird CEO, Mariya Nurislamova; and 24 Seven EVP Global Client Strategy & Growth, Lisa Marie Ringus had to say about community, peer recognition and product recommendation.
The company will begin selling CBD-infused products, adaptogens, supplements, sexual wellness and tonics as part of its existing monthly subscription service.
After securing $18.6 million in funding during the spring, the move is part of the company’s plans to establish itself as a destination for all things beauty.
The subscription-based fragrance company has secured one of the largest series A funding rounds secured by a direct-to-consumer brand led by a female CEO.
Mariya Nurislamova, the founder of online subscription fragrance service, Scentbird, explains why her sampling concept is just what the industry needs to drive sales of scent.
