Lessons in “Ueber” Branding

Some brands just have it. This topic was on deck Tuesday, October 13, during a presentation at FIT by JP Kuehlwein, Executive Vice President of Frédéric Fekkai, and co-author of “Rethinking Prestige Branding Secrets of the Ueber-Brands.” A brand-building panel followed, featuring executives from Moleskin America, The Laundress, CO Bigelow Apothecaries and Dunnhumby. Here, seven key learnings Beauty Insider identified for CEW members.