Traackr Launches New Influencer Marketing Job Board to Help Brands Scale
July 27, 2022
Traackr launched a job board that allows marketers to discover influencer marketing roles from brands across the globe.
Beauty News Tag: marketing
Ciaté Sees 900% Growth with At-Home Nail Art Kits During Lockdown
June 22, 2020
Charlotte Knight, Founder & CEO, Ciaté, Lottie and Skin Proud, discuses working through production challenges, pivoting marketing strategies and launching new products.
The Effect of Claims on Consumers’ Buying Habits
July 23, 2018
In this infographic, The Benchmarking Company shares survey results on which types of claims matter to consumers, the products benefiting most from claims and more.
The Effect of Claims on Consumers' Buying Habits
July 23, 2018
In this infographic, The Benchmarking Company shares survey results on which types of claims matter to consumers, the products benefiting most from claims and more.
L’Oréal Launches In-House Content Studio
January 18, 2018
The Beauty Terminal, L’Oreal USA’s new Manhattan-based content studio, is charged with delivering social content production, e-commerce assets and influencer projects at a fast and nimble pace for all of its brands.
CVS Commits to Altered-Free Images in Marketing Materials
January 16, 2018
CVS has joined a handful of brands and retailers who have committed themselves to creating new standards for post-production alterations of beauty imagery.
NYX’s Nathalie Kristo Talks Skills, Leadership and CEW Community
January 24, 2017
As General Manager, Global Marketing and Business Development, NYX Professional Makeup, Nathalie Kristo has helped turn the digital savvy makeup brand into a brick and mortar one-to-watch. Here, Nathalie talks about how her skills have evolved over the years, and how CEW played a role in developing her career.
YES TO SHARES DIGITAL PLAN TO SPARK CONSUMER ENGAGEMENT
January 23, 2017
The company is planning a 360-degree communications program that includes paid digital and print media, beauty influencer sponsorships and social media activations.
The Benchmarking Company – Proving that Proof Sells Products
January 20, 2017
The importance of gathering critical consumer research to gain consumer loyalty.
Indies, Entrepreneurs Get Consultancy Firm to Call Their Own
November 14, 2016
Jeannine Morris is expanding her expertise to target indies and entrepreneurs with The JM Collective, a boutique branding and marketing consultancy.
Authenticity, Collaboration Key to Successful Influencer Marketing
September 29, 2016
As consumers are increasingly looking to social media to inform thier buying decisions, brands need to focus more on digital marketing strategies. Here, insights on how to work with influences to position a brand for success.
Philosophy’s Consumer-Friendly Event Sets New Model
March 11, 2016
The idea of directly reaching out to consumers is becoming more commonplace by brands as the importance of engagement, authenticity and storytelling rises to new heights.
