5 Minutes with Bluemercury’s Marla Malcom Beck

In the mid-Nineties, Marla Malcolm Beck felt that shopping for cosmetics was a problem that needed a solution. Marla’s answer was to create freestanding beauty stores “where the staff is trained in all brands, is friendly and genuinely wants to help you find the right, personalized solution,” said the CEO and Co-founder of Bluemercury.

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Bluemercury’s Plans for Omnichannel Success

Luxury beauty products retailer, Bluemercury, plans to rapidly expand retail reach with an increase in stand-alone specialty stores, enhanced digital capabilities and new store-in-store boutiques at Macy’s

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What Makeup Will You Be Wearing This Year?

Predicting what consumers will be gravitating towards in 2013 doesn’t take a crystal ball—just a friendly chat with some of beauty’s movers and shakers. And Bluemercury’s Marla Malcolm Beck was a welcome volunteer to talk about what she’s expecting will sell this year.

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