NPD To Talk Top 2014 Beauty Trends and 2015 Predictions

NPD’s Marshal Cohen, Chief Industry Analyst, and Karen Grant, Vice President and Global Beauty Industry Analyst, will reveal valuable information including 2014 sales results, global beauty industry trends and proprietary consumer research findings.

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What’s the “Era of More?”

Marshal Cohen, Chief Industry Analyst, NPD, explains how we’re living in an age where we expect more from brands and products, and how Holiday 2014 is the blueprint for consumer purchases in 2015.

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Justifying Beauty Purchases: Multi-Tiered Messages

Marshal Cohen, Chief Industry Analyst, The NPD Group, talks about the economy’s effect on discretionary income and how each purchase is ultimately a trade off. He also explains that while Millennials are a hot demographic, the average Millennial is $45,000 in debt.

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Sleepless In Retail

NPD is a great resource to the beauty industry and beyond. Here, a recent excerpt from their blog where Marshal Cohen, Chief Industry Expert, talks about late night shopping and the power of infomercials.

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