Social Standards: Top Mass Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences whose audiences overindex with mass cosmetics brands such as Covergirl, e.l. f., and Maybelline. This makes these influencers ‘ audiences a clear target for mass cosmetics brands looking to investing influencer marketing.

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Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

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Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

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Mass Beauty Highlights

Jordan Rost, Vice President of Consumer Insights at Nielsen, discusses trends seen in mass beauty, including consumers’ growing interest in indies, how health consciousness is driving choices across channels and the importance of having a holistic online engagement plan.

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2016 Mass and Prestige Beauty Highlights

Karen Grant, The NPD Group, shares an overview of mass beauty’s perfromance in 2016 and explains why the category will increase in momentum. She also gives a deep dive into the top three consumer trends driving the prestige beauty market right now.

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How to Get Mass Beauty Back On Track

James Russo, SVP, Global Consumer Insights, Nielsen, talks about the three opportunities mass beauty has to drive growth in 2015, and also discusses the importance of ad effectiveness and product packaging to break through the clutter.

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