In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences whose audiences overindex with mass cosmetics brands such as Covergirl, e.l. f., and Maybelline. This makes these influencers ‘ audiences a clear target for mass cosmetics brands looking to investing influencer marketing.
A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.
A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.
While the CoverGirl relaunch is underway, the changes thus far for the CoverGirl brand have been somewhat underwhelming, Jeffries reported today, following store visits over the MLK weekend.
CVS has joined a handful of brands and retailers who have committed themselves to creating new standards for post-production alterations of beauty imagery.
To better understand the growing crossover between mass and prestige cosmetics, Tribe Dynamics analyzed how influencer conversations are changing the landscape of the cosmetics industry.
Jordan Rost, Vice President of Consumer Insights at Nielsen, discusses trends seen in mass beauty, including consumers’ growing interest in indies, how health consciousness is driving choices across channels and the importance of having a holistic online engagement plan.
Karen Grant, The NPD Group, shares an overview of mass beauty’s perfromance in 2016 and explains why the category will increase in momentum. She also gives a deep dive into the top three consumer trends driving the prestige beauty market right now.
James Russo, SVP, Global Consumer Insights, Nielsen, talks about the three opportunities mass beauty has to drive growth in 2015, and also discusses the importance of ad effectiveness and product packaging to break through the clutter.
Winning prestige companies included LVMH (+11%), Chanel (+6%), Shiseido (+4%) and L’Oréal (+3%).
The gap between prestige and mass was seen in all beauty categories, with prestige skin care growth +2% and in mass +1%; prestige makeup +6%, mass makeup -1%; prestige fragrance +2%, mass fragrance -4%.
Mass retailers are bracing for a tough Holiday season, but signs show that certain beauty segments, such as color cosmetics, will push sales up.
