Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

more

Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

more

Can ECRM Do for Prestige What It’s Done for Mass?

In nearly 20 years, ECRM has become the mass market’s go-to for new products. Each show’s hotel atmosphere guarantees manufacturers a captive audience comprised of buyers and distributors, with regular attendance by retailers such as Walgreens and CVS. But the jury is out on it’s latest venture, a show for the prestige market, which took place this summer. The event, Prestige Beauty Cosmetics, ran concurrently with ECRM’s mass cosmetics and fragrance show, was attended by fewer than a dozen early adapters. Those who attended, however, were pleased with their experience. Here, a recap of some of the biggest news from the companies represented.

more

Ingrid Jackel: The Class of Mass

Physicians Formula is a mass-market beauty maverick that takes aim at products with solutions – while doing it with style. At the helm is Ingrid Jackel, a fashion standout (her trademark look is a wardrobe filled with bright dresses and flowing skirts, not to mention her signature fashion-forward, jewel-encrusted rings and bangles) whose look books portend the trends for the year and are a must-see for retailers. Jackel talked with Beauty Insider about her hopes for Physicians Formula’s growth and the general health of the mass beauty business.

more