This week’s beauty scene features a bevy of beautiful new color products from Maybelline New York, a curated edit of makeup hues by Kim Kardashian West and a beach-inspired, California-cool collection of texturizing hair products from LA-based Sexy Hair.
Maybelline New York is planning to introduce an evolution of its DNA to stay competitive with beauty brands that have emerged with strong brand equities such as Fenty Beauty and Glossier. The growth strategies will take place in 2019 and will focus on five key areas.
Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.
When asked about contouring and whether it can change the shape and look of a face, makeup artist Romy Soleimani’s answer is a resounding: yes! Here, Romy’s advice on how to contour—and the products to use to get you there.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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