CEW Beauty Scene: Maybelline; KKW Beauty; Sexy Hair

This week’s beauty scene features a bevy of beautiful new color products from Maybelline New York, a curated edit of makeup hues by Kim Kardashian West and a beach-inspired, California-cool collection of texturizing hair products from LA-based Sexy Hair.

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Maybelline Unveils New Vision for 2019

Maybelline New York is planning to introduce an evolution of its DNA to stay competitive with beauty brands that have emerged with strong brand equities such as Fenty Beauty and Glossier. The growth strategies will take place in 2019 and will focus on five key areas.

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12 Brands Getting Inclusivity Right

Here are some of the brands tackling inclusivity from an age, gender and cultural perspective, as well as some insight on why they’re resonating with consumers.

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Learnings from the Top 10 Beauty Brands on Instagram

Beauty Insider analyzed the best of the best and shared some key takeaways on what they’re doing well, how clear they are on what they’re selling, how they engage with their followers, and what elements they leverage, to create compelling content.

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June’s Top 10 Makeup Brands on Social Media

Tribe Dynamics shares the top makeup brands on social media in June, based on influencer traction, and spotlights specific strategies for individual brands including Maybelline and Too Faced.

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Shadow Dancing: Romy Soleimani on Contouring

When asked about contouring and whether it can change the shape and look of a face, makeup artist Romy Soleimani’s answer is a resounding: yes! Here, Romy’s advice on how to contour—and the products to use to get you there.

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