In Cosmetify’s Index 2020 – Men’s Edition, the firm reveals the men’s grooming brands and products that have seen a surge in popularity since last year, and shares insights into the future of men’s grooming.
In this survey extract, the company explores three trends shaping beauty and personal care in 2018: the changing perceptions of beauty, men’s grooming habits and the movement towards science-backed beauty products.
The men’s skin care line was founded by two female entrepreneurs after growing frustrated at the lack of effective, clean and affordable men’s grooming products that could meet the needs of their husbands’ active lifestyles.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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