With representation from 44 beauty brands including NYX, Benefit, It Cosmetics and Tarte, Generation Beauty drew influencers with a combined reach of more than 179 million.
Among the top videos were posts from some of the industry’s most recognized vloggers, including Michelle Phan, Zoella and missglamorazzi, according to Tribe Dynamics. The content itself ranged from monthly favorites, to hands on tutorials and inspired looks.
NYX is expected to lend the beauty powerhouse a mass brand with an edgy appeal.
People are always asking: How do you come up with story ideas for Beauty Insider? Today’s post, which lists the most popular beauty video tutorials on YouTube for the month of September, came from CEW’s president Carlotta Jacobson, who’s always looking for what’s hot on the web. From hair to makeup to Halloween how-to’s, here are some of the top trends and videos in beauty vlogging.
