Milani Cosmetics Shows Mass Market Makeup How TikTok is Done
According to Milani, Tiktok helped fuel a sellout of all shades at Ulta Beauty and an almost 4,000-person waitlist.
According to Milani, Tiktok helped fuel a sellout of all shades at Ulta Beauty and an almost 4,000-person waitlist.
From prestige companies such as Bobbi Brown, LORAC, Stila and Laura Geller to mass companies, such as Milani and e.l.f., baked shadows, blushes, foundations and bronzers are becoming consumers’ first choice, as they’re richer pigmented and easier to blend.