YouCam Makeup: 2020 Global Color Trend Report

In this special report, YouCam Makeup analyzed data and developed a lip color trend forecast for the upcoming year that will allow cosmetics brands to best tailor their marketing strategy.

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AmorePacific Targets Millennials With Mamonde

The flower-inspired line is one of the company’s most-sought after brands in Asia and is aiming to achieve a similar success in U.S. where the quest for K-beauty products remains strong.

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FOREVER 21 OPENS RILEY ROSE Beauty Boutique

Riley Rose, Forever 21’s first standalone boutique, is a beauty wonderland where customers are encouraged to experiment with products and interact with social media while shopping in-store.

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JWT Special Report: Beauty Takes Break From Reality

Unreality, a new report by The Innovation Group, the futures unit at J. Walter Thompson, shows that millennial beauty consumers (and consumers in general) are rebelling against a knowing-everything culture by willfully embracing intangible mediums, magic and ‘post reality’ imagery.

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