Fragrance & The Shift To Digital

Fragrance-only sampling platform, Scentbird, conducted a study to better understand how fragrance purchasing patterns and online sampling have changed in the new digital age.

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Fragrance & The Shift To Digital

Fragrance-only sampling platform, Scentbird, conducted a study to better understand how fragrance purchasing patterns and online sampling have changed in the new digital age.

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Lauder Invests in Vertical Deciem

Deciem’s multi-brand strategy is propelled by a vertically integrated structure—with its own laboratory, manufacturing, e-commerce sites, retail stores and marketing infrastructure.

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Baby Dove Arrives

Marketing plans include reaching out to a broad base of millennial mom influencers.

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What scents are Millennials looking for in 2017?

As a fragrance-only sampling platform, Scentbird has a unique purview of the category, particularly when it relates to Millennials. The company fielded over 3.5 million fragrance queries conducted by subscribers on its platform. The top searches of the year may surprise you.

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