Kline & Co: Going Digital With Beauty Apps

In a new report by Kline & Company, Going Digital: Who’s Who in the World of Beauty Apps, 65 beauty apps are analyzed with profiles on the most successful 23, identifying characteristics that make them stand out in the beauty app world.

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Kline & Co: Going Digital With Beauty Apps

In a new report by Kline & Company, Going Digital: Who’s Who in the World of Beauty Apps, 65 beauty apps are analyzed with profiles on the most successful 23, identifying characteristics that make them stand out in the beauty app world.

more

Blow Dry App Vive Launches to Public

Vive, the hugely successful blowout app that amassed a wait list 14,000 strong when it offered unlimited blowouts for $99 a month, has a new plan.

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Perfect Corp’s Alice Chang Is Out To Perfect Mobile Beauty

As CEO of Taipei-based Perfect Corp. Alice Chang oversees the company’s various beauty camera apps including YouCam Perfect, YouCam Makeup and the newly-released YouCam Nails. She’s also breaking ground in the consumer beauty mobile experience via a collaboration with Clinique and InStyle magazine.

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Facebook: How Consumers Use it for Beauty

CEW’s Women & Men in Beauty Series “Maximizing Mobile Moments” brought together some of the most thought-provoking women in digital to New York City’s Harmonie Club on March 28, featuring Erin Hunter, Global Head of CPG Marketing, Facebook; Jennifer Kasper, GVP, Digital Media and Multicultural Marketing, Macy’s Inc.; and Kelly Solomon, Vice President, eCommerce and Multi-Channel, L’Oréal Paris. The three executives talked about everything from solving problems at retail via mobile (Jennifer), creating a digital platform versus a website (Kelly), and how consumers use Facebook for beauty (Erin, above).

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