Molly spoke to CEW Beauty Insider about the challenges of juggling three new brands, Love Beauty and Planet, ApotheCARE Essentials and The Good Stuff, and shares her goals, biggest surprises and strategies for reaching consumers.
Because consumers have so many choices, they want to align themselves with brands that match their personal values, explains Molly Landman , Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials, Unilever.
Molly Landman, Global Brand Director, Love Beauty & Planet and ApotheCARE Essentials, Unilever, discuses how the need for its smaller, transparent brands was identified, as well as the development process, timeline and her biggest learning bringing the brands to market.
