The first installment in this creative evolution series explores Moroccanoil and their five-year development through evocative Mediterranean productions, innovative sentiment via a high-tech feel, and video strategy throughout the global pandemic.
Moroccanoil Co-founder, Carmen Tal, and JuE Wong, Chief Executive Officer, talked to CEW Beauty Insider about overcoming market shifts, moving to omni-channel distribution and advice for entrepreneurs.
Inspired to create a professional range after witnessing an ancient tea ritual in Vietnam, former Moroccanoil Chief Executive Officer for North America, Zohar Paz, has created a hair care line unlike any other.
Moroccanoil, best known for its line of professional argan oil-infused products, is enhancing awareness of its body line by entering Barneys New York flagship stores nationwide, and as well as on Barneys.com.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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