Morphe Holdings, General Atlantic Announce Partnership
August 19, 2019
General Atlantic will acquire a majority stake in Morphe alongside existing investor Summit Partners and co-founders Chris and Linda Tawil.
Beauty News Tag: Morphe
Tribe Dynamics: Pride-Inspired Cosmetics Drove EMV in June
July 15, 2019
On average, content about “Pride” made up 11 percent of the Top 10 brands’ June totals, with Morphe, NYX Professional Makeup, ColourPop, and Anastasia Beverly Hills seeing the highest impact from Pride content.
Tribe Dynamics: January’s Top 10 Cosmetics, Skin Care and Hair Brands on Social
February 22, 2019
In cosmetics, Morphe jumped one spot to claim the No. 2 rank in the Top 10, partially due in part to the buzz around its James Charles Palette. In skin care, several Top 10 brands capitalized on launch momentum by introducing skin-soothing, cannabis-based products into their lineups. And, in hair, Briogeo entered the Top 10, stemming almost entirely from the brand’s inclusion in Boxycharm’s January box.
Beauty Scene: New Year Launches from Fenty Beauty, Morphe and Physician’s Formula
January 4, 2019
Fenty Beauty is gearing up to expand its shade range with 10 new foundation color offerings, and 50 new shades of its new Pro Pro Filt’r Concealer. Morphe will be releasing its first complexion product, Fluidity Foundation, in 60 shades. And, Physician’s Formula has tapped Casey Holmes for its first-ever influencer collaboration.
