Target Expands Multicultural Beauty Offerings

Target is aiming to tap into the underserved multiethnic market by diversifying its current beauty assortment with the addition of eight new brands, chosen specifically because of their commitment to formulating makeup for women who have medium-to-dark skin tones.

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Indie Spotlight: NaturAll Club

Created by Muhga Eltigani as a solution for dry and damaged hair, the monthly membership service delivers fresh fruit hair masks to your door.

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KLINE: TRANSFORMATION OF THE MULTICULTURAL BEAUTY MARKET

With the explosive growth of various ethnic groups, marketers are now competing for a share of the ethnic consumer’s pocketbook. In this Special Report for CEW Beauty Insider, Kline gathered the key trends and drivers of this dynamic market growth.

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