How do you get a prestige product in the hands of a consumer not necessarily willing to make a pricey investment? Rent it to them!
Lacquerous, the newly-launched online nail polish rental club based out of Manhattan, hit a chord with consumers two months ago when it announced plans to launch a site renting out bottles of nail polish from luxe brands such as Dolce & Gabbana, Chanel, Tom Ford and NARS. The members-only site instantly received international attention and reaped more than 3,000 global member requests practically overnight. In fact, demand was so high the startup continues to struggle to keep up.