Jin Soon Launches Gel Line in Korea

Acknowledging that the nail category is experiencing a full-on lull—with no sign of recovering in the coming year—entrepreneur and all-around nail guru, Jin Soon Choi, has set out to make sure her business stays bulletproof.

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Poshly Gets $1.5M in Funding Round

Poshly secures funds to support company growth in doing what it does best: culling and sharing consumer habits and attitudes on beauty. This month’s data covers nail care.

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Sephora’s Nail News

This summer Sephora is planning several innovative launches under its Formula X nail brand.

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Top 10 Nail Art Blogs

With E!’s Mani-Cam in full force at both the SAG Awards and the Oscars, along with a slew of new books about nail art and a documentary on the same subject called NAILgasm, interest in creative manicures is at an all-time high. For ongoing inspiration, check out Beauty Insider’s favorite nail art blogs from around the world.

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Lacquerous: Beauty’s Nail Polish Rental Service

How do you get a prestige product in the hands of a consumer not necessarily willing to make a pricey investment? Rent it to them!

Lacquerous, the newly-launched online nail polish rental club based out of Manhattan, hit a chord with consumers two months ago when it announced plans to launch a site renting out bottles of nail polish from luxe brands such as Dolce & Gabbana, Chanel, Tom Ford and NARS. The members-only site instantly received international attention and reaped more than 3,000 global member requests practically overnight. In fact, demand was so high the startup continues to struggle to keep up.

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Top Mass Beauty Brands in Lipstick, Mascara, Anti-Age

Beauty Insider is looking forward to watching what’s in store for the mass beauty market in 2013. To keep a finger on the pulse of the industry, we’ll be tracking some the top performing vendors and brands in various categories throughout the year—and share the news with you. SymphonyIRI Group, a Chicago-based market research firm, reported the latest four-week sales figures ended Dec. 30 with sales including those in supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar chains. Here, Beauty Insider takes a close look at Facial Anti-Aging, Lipstick and Mascara—and a peek into Nail. Results exclude sales of private label products.

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Beauty’s Big Buzzword: Gel

To make a product a success, sometimes all that’s needed is to reinvent the basics.
From nail polish and mascara, to blush and eye liner, today’s companies are reformatting makeup drawer staples by having them follow beauty’s buzzword-of-the moment: gel.

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YouTube’s Most Viewed Beauty Vlogs

People are always asking: How do you come up with story ideas for Beauty Insider? Today’s post, which lists the most popular beauty video tutorials on YouTube for the month of September, came from CEW’s president Carlotta Jacobson, who’s always looking for what’s hot on the web. From hair to makeup to Halloween how-to’s, here are some of the top trends and videos in beauty vlogging.

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