Macy’s Nata Dvir is Making a Scene in Beauty

CEW Beauty Insider spoke with Nata Dvir, General Business Manager, Beauty and Fragrances, Macy’s, to get the 411 on the retailer’s new experiential retail concept, Beauty on Display.

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Macy’s Revamps In-Store Beauty

Macy’s is changing the way customers experience beauty in-store and online by creating a more flexible environment for product discovery, including a YouCam magic mirror that enables virtual try on.

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Moving From Selling to Solving

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc, discusses employee training that appeals to customers.

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Niche Excitement

Cassandra Grey, Founder and CEO, VIOLET GREY, discusses why small brands are resonating with consumers.

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New Things, New Ways

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc.; Cassandra Grey, Founder and CEO, VIOLET GREY; and, Rachel Shechtman, Founder & CEO, STORY discuses news ways to change and amply the department store experience.

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Great Brands: Macy’s Beauty Story

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc discusses how the retailer is positioning the store to appeal to the beauty consumer.

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Creating an Endless Beauty Aisle Online

Nata Dvir, SVP, General Business Manager Beauty, Macy’s, discusses how the retailer works on speed of innovation on the store’s shelves in store and online.

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