Macy’s Revamps In-Store Beauty

Macy’s is changing the way customers experience beauty in-store and online by creating a more flexible environment for product discovery, including a YouCam magic mirror that enables virtual try on.

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Niche Excitement

Cassandra Grey, Founder and CEO, VIOLET GREY, discusses why small brands are resonating with consumers.

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New Things, New Ways

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc.; Cassandra Grey, Founder and CEO, VIOLET GREY; and, Rachel Shechtman, Founder & CEO, STORY discuses news ways to change and amply the department store experience.

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Great Brands: Macy’s Beauty Story

Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc discusses how the retailer is positioning the store to appeal to the beauty consumer.

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