How Does NPD Define Naturals?

When it comes to naturals, there is disagreement within the industry, which leads to consumer confusion says Larissa Jensen, Executive Director, Beauty Industry Analyst at The NPD Group. Here, Larissa discusses the three areas NPD uses to define natural brands.

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Naturals’ Big Formulation Challenge

Lev Glazman, Co-President & Director of Product Development, Fresh, explains the nuances of formulating products for the naturals market including shelf stability, efficacy and validating ingredients.

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Kline: 2019 Emerging Consumer Beauty Industry Trends

Healthy living, natural ingredients, social influencers, technology, indie brands, millennials and the rise of Gen Z are key trends shaping the cosmetics and toiletries market, according to this special report by Kline.

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Clean Beauty and Wellness Trends

CEW’s VP of Content spoke with Elena Severin, Director of Brand Partnerships at The Detox Market to learn about key trends in the natural beauty market including DIY, exotic ingredients and the integration of wellness into the beauty space.

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Indie Spotlight: MyChelle Dermaceuticals

The company, which makes natural, medicinal-grade skin care products, discusses how it markets its brand to Gen Y and Z consumers, as well as three new product launches to be released this fall.

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Kline: The Rise of Natural Beauty in China and the U.S.

In this special report, Kline offers an in-depth analysis of the dynamic natural and organic beauty personal care market in China and the United States. The report includes insights on key drivers and trends, an overview of the competitive landscape, and predictions for the next five years.

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The Gen Z Beauty Consumer

In this infographic, Women’s Marketing looks at what brands should consider when trying to reach this emerging consumer, who wields a collective $44 billion in spending power.

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Natural Skincare and the Influencer Community

The new report from Tribe Dynamics, released exclusively in partnership with CEW, takes a deeper look at brand performance and influencer conversations across the natural beauty category.

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New Natural: The Next Generation of Conscious Consumerism

A presentation from J. Walter Thompson on The New Natural: how consumers’ heightened interest in well-being, eco-sustainability, organic products and healthful processes are redefining the concept of natural – especially in beauty.

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Beauty Voyager: London Calling

London is on everyone’s radar right now, Hello 2012 Summer Olympics! And at the city’s most influential beauty destinations—from Selfridges department store to Space NK to tastemaker boutique Lost in Beauty—customers are looking for products with real results, particularly in the skin care category. Here are what retailers said are driving sales now.

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