MAC’s Art-Meets-Makeup Metaverse Play
MAC Cosmetics is one of the first in beauty to play in the metaverse. It’s recent initiative is a unique art-meets-makeup play.
MAC Cosmetics is one of the first in beauty to play in the metaverse. It’s recent initiative is a unique art-meets-makeup play.
NFTs (non-fungible tokens) are a new and emerging technology that are used to represent unique digital files, such as art, audio, video, in-game characters, even animated representations of products, and are fast becoming an important part of the digital landscape.
In July 2020, Krigler became one of the first beauty brands—and the first luxury fragrance house—to sell a fragrance with an NFT (a.k.a. a non-fungible token).