Social Standards: Top Niche Cosmetics Influencers

In this special report, Social Standards, a consumer/demographic analytics platform, analyzed influencer groups to identify the top ones whose audiences overindex with niche cosmetics brands such as Colourpop, Fenty Beauty and Glossier. These audiences are a clear target for niche brands looking to invest in influencer marketing.

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Niche Excitement

Cassandra Grey, Founder and CEO, VIOLET GREY, discusses why small brands are resonating with consumers.

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