Hispanic and African American beauty consumers have been experimenting and spending substantially more than other racial segments, and we can expect multicultural consumers to continue to fuel cosmetics growth into 2021 as they look for products that enhance their natural beauty rather than mask it.
Efforts by mass retailers to elevate beauty departments have not paid off—yet, according to recent Nielsen data.
Nielsen will share the intel brands need to know about the evolved consumer in order to improve business outcomes and stay competitive at CEW’s State of the Beauty Industry Report 2018/2019 event in Manhattan on February 5.
For the first time, Google will be a presenter at CEW’s annual State of the Beauty Industry Report 2018/2019 event, which highlights 2018 beauty accomplishments and forecasts 2019’s big trends.
In this special report, The Nielsen Company analyses the top three systemic shifts that will redefine the future of the beauty industry: natural beauty, personalization and digital.
Jordan Rost, VP of Consumer Insights, Nielsen discusses the major trends that emerged in 2017 including natural products, inclusivity and connected beauty. He also discusses the changing brand landscape and offers advice on how brands can capitalize on microtrends to have success in 2018.
Beauty executives gathered Thursday morning for a deep dive into beauty’s performance in 2017, as well as a forecast on what should be on their radars for 2018 and beyond.
In this special report, The Nielsen Company, analyzes three big systemic shifts that will redefine the future of the beauty industry: natural, personalization and the connected consumer.
At the event, learn the top winners in beauty for the prior year, and what will shape the industry in the coming months.
In a report titled “But Naturally!” Nielsen said the naturals make up 41% of India’s personal care products market by sales, according to Livemint.
NPD reported that prestige beauty continues to outpace mass beauty with a 6 percent jump for the 12 months ended December, while mass beauty sales grew 2 percent.
James Russo, SVP, Global Consumer Insights, Nielsen, talks about the three opportunities mass beauty has to drive growth in 2015, and also discusses the importance of ad effectiveness and product packaging to break through the clutter.
