Currently, the embrace of natural products is what is piquing the interest of the beauty industry, with retailers such as Saks Fifth Avenue and Nordstrom carving out areas dedicated to natural beauty lines. Beauty Insider explores why consumers have become more interested in natural and organic products as of late.
Debbi Hartley-Triesch, VP, DMM for Treatment & Color, Nordstrom, discusses how the retailer helps customers discover up-and-coming brands, including its curated assortment of indie brands in-store and online.
Consumers don’t expect to find chemicals in products these days, and this is especially true for indie brands. In addition to chemical-free, natural beauty consumers are still into great makeup and beautiful packaging.
Here, Debbi Hartley-Triesch, Nordstrom’s VP Divisional Merchandising Manager for Treatment & Color, discusses how her natural assortment was curated, as well as how indie brands are fueling the category.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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