Bumble, Ojon to Enter 300 Boots UK Stores

Estée Lauder has partnered with Boots UK to launch a new product category, premium hair care, to ultimately enter 300 Boots stores in the United Kingdom, stores that currently carry prestige skin care, color cosmetics and fine fragrances. Both Bumble and bumble and Ojon will serve as anchor brands for the new category, with fully branded merchandising and customized fixtures supporting in-store presence. The premium hair care section will be located adjacent to the stores’ existing prestige beauty categories, which includes the Estée Lauder and Clinique color cosmetics names.