Olaplex Takes Flight During Pandemic

JuE Wong became CEO of Olaplex in January 2020, two months before the COVID-19 crisis hit the U.S. Fast-forward six months, and the brand is having its best year ever. Here, JuE shares with Beauty News the elements of Olaplex’s success, and why stewardship is more important than leadership.

more

PE Firm Advent Buys Olaplex

Private equity firm, Advent International, has agreed to acquire Olaplex, the professional hair care brand known best for fighting hair damage during a chemical service, such as a color treatment.

more

NPD Blog: Hair Gets Social

While makeup and skincare have thus far been changed to the greatest extent because of social media, the hair care market is joining in, according to The NPD Group’s latest blog post.

more