Olay is expanding its iconic Regenerist skin care range with a new collection targeting dull skin, which took Olay’s scientists more than 100 formulations and 10 rounds of consumer testing to get just right.
Some of the biggest brands in beauty are busy getting the word out on their launches. Here, the buzz on an in-shower hair sleekening treatment; calming and energizing face mists and an astrologically-inspired lip balm.
Brand intimacy describes an essential relationship between a person and brand that transcends usage, purchase and loyalty. Intimate brands create enhanced business performance; indulgence is the archetype most associated with the beauty industry.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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