Olay is expanding its iconic Regenerist skin care range with a new collection targeting dull skin, which took Olay’s scientists more than 100 formulations and 10 rounds of consumer testing to get just right.
Olay has formed a cool new partnership just in time for the blustery winter months ahead.
Olay announced its commitment to zero retouching of skin images in all of its U.S. advertising, becoming the first mass skin care brand to take this stance.
Some of the biggest brands in beauty are busy getting the word out on their launches. Here, the buzz on an in-shower hair sleekening treatment; calming and energizing face mists and an astrologically-inspired lip balm.
Kelly Vanasse, Vice President of Communications, P&G, discusses plans behind the launch of Olay’s 28-day skin care challenge.
In 2017, Procter & Gamble will up the ante in terms of tech advances with a slew of new and improved formulas for some of their iconic brands.
In 2017, Procter & Gamble will up the ante in terms of tech advances with a slew of new and improved formulas for some of their iconic brands.
Brand intimacy describes an essential relationship between a person and brand that transcends usage, purchase and loyalty. Intimate brands create enhanced business performance; indulgence is the archetype most associated with the beauty industry.
As the brand’s first ever Global Brand Ambassador, Katie Holmes could help Olay see a sales gain.
Weakness in its multi-billion dollar Olay and Pantene beauty brands is at the heart of P&G’s recent market share declines.
Weakness in its multi-billion dollar Olay and Pantene beauty brands is at the heart of P&G’s recent market share declines.
