Who’s Got Online Potential?

E-commerce might be a small fraction of total retail sales, writes WSL Strategic Retail, but for certain categories, online shopping has reached a level that has retailers rethinking the space allocated in stores. (We’ve all seen what happened to books, music and electronics, and more recently with shoes and fragrance.) In a recent Pulse report, WSL examined what shoppers are buying online now, and what categories have the most potential to shift online in the near future.