To help executives stay on the cutting edge, CEW has curated more than 18 experts, including Google, Equals 3, Salesforce and BCG, to share their knowledge at CEW’s second annual Connected Consumer Conference.
On Tuesday, June 19, CEW hosted an event at Facebook’s Manhattan office to gain insights on how brands can increase followers, drive engagement and master Instagram Stories and Instagram Live. Here, the top tips shared by the panelists.
In cosmetics, Huda Beauty rose up a spot thanks to an innovative April Fool’s gag; in skin care, Drunk Elephant debuted on the Top 10, fueled by its powerful micoinfluencer community; and, in hair care, Pantene made its first appearance in the Top 10 since December 2017, bolstered by its #GoGentle campaign.
Growth came largely from Lauder’s recent acquisitions of Too Faced and BECCA. The company also benefitted from a continued acceleration in China, Hong Kong, travel retail and global online, as well as strength in several developed and emerging markets in Europe.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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