5 Instagram Business Tips Direct from Eva Chen and Team

On Tuesday, June 19, CEW hosted an event at Facebook’s Manhattan office to gain insights on how brands can increase followers, drive engagement and master Instagram Stories and Instagram Live. Here, the top tips shared by the panelists.

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April’s Top 10 Cosmetics, Skin Care and Hair Brands on Social

In cosmetics, Huda Beauty rose up a spot thanks to an innovative April Fool’s gag; in skin care, Drunk Elephant debuted on the Top 10, fueled by its powerful micoinfluencer community; and, in hair care, Pantene made its first appearance in the Top 10 since December 2017, bolstered by its #GoGentle campaign.

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Who’s Winning in Online Beauty

In This report, Kline identifies key product trends across hair, makeup and skin care after analyzing data from 20 leading retailer websites.

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4 Ways for Brands to Combat Influencer Fraud

In this white paper, StyleHaul explains how to detect suspicious follower numbers and activity, and shares tips brands can use to make sure an influencer haS an authentic social media following.

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THE BEAUTY OF AMAZON

To understand how the Amazon marketplace has transformed the beauty shopper’s path-to-purchase, Women’s Marketing launched a nationwide survey to its proprietary insights community, Glimmer.

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Top 10 K-Beauty Brands with Influencers

Tribe Dynamics analyzed the 10 highest EMV-earning K-beauty brands to understand the role influencers have played in K-beauty’s emergence onto the American stage.

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Lauder Posts Success in Q1 Despite New Retail Trends, U.S. Market

Growth came largely from Lauder’s recent acquisitions of Too Faced and BECCA. The company also benefitted from a continued acceleration in China, Hong Kong, travel retail and global online, as well as strength in several developed and emerging markets in Europe.

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Boys of Beauty

Beauty Insider surveyed several experts for their take on why men are so relatable to women — and other men — for makeup tips. And who’s doing it best.

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