Hello, a privately-owned oral care brand, has grown 300 percent this year. Here, the brand’s founder talked to CEW Beauty Insider about funding, challenges and how the brand differentiates itself in the market.
The Swedish prestige beauty brand, founded in 2012, has rolled out its “revolutionary not evolutionary” ISSA to the US, and is indeed a departure from what consumers are used to seeing from an electronic toothbrush.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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