5 Minutes with Hello’s Craig Dubitsky

Hello, a privately-owned oral care brand, has grown 300 percent this year. Here, the brand’s founder talked to CEW Beauty Insider about funding, challenges and how the brand differentiates itself in the market.

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ISSA: A Toothbrush For The Beauty Aisle

The Swedish prestige beauty brand, founded in 2012, has rolled out its “revolutionary not evolutionary” ISSA to the US, and is indeed a departure from what consumers are used to seeing from an electronic toothbrush.

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