In this special report, Tribe Dynamics explores the top 10 hair care brands by EMV from H2 2017 to H1 2018 and analyzes the factors, including trips and training seminars, that helped fuel influencer content creation.
In cosmetics, Huda Beauty rose up a spot thanks to an innovative April Fool’s gag; in skin care, Drunk Elephant debuted on the Top 10, fueled by its powerful micoinfluencer community; and, in hair care, Pantene made its first appearance in the Top 10 since December 2017, bolstered by its #GoGentle campaign.
Notably, Huda Beauty experienced the highest year-over-year growth in cosmetics with the launch of the brand’s Desert
Dusk Eyeshadow Palette; Ole Henriksen broke into skin care’s top 10 thanks to its influencer #GlowCamp Retreat. And, Pantene was bolstered by its #FightHairAsthma campaign.
In 2017, Procter & Gamble will up the ante in terms of tech advances with a slew of new and improved formulas for some of their iconic brands.
In 2017, Procter & Gamble will up the ante in terms of tech advances with a slew of new and improved formulas for some of their iconic brands.
Pantene’s online video depicting women over-apologizing in various scenarios at home, in the office and in social situations has hit a nerve.
Weakness in its multi-billion dollar Olay and Pantene beauty brands is at the heart of P&G’s recent market share declines.
Weakness in its multi-billion dollar Olay and Pantene beauty brands is at the heart of P&G’s recent market share declines.
What’s old is new again, especially when talking about the evolution of 2012’s newsmakers as the hottest properties to watch in 2013. Beauty Insider compiled a list of People, Brands, Concepts and Companies to keep an eye on next year, as they’re likely to shape and innovate the industry in the following 12 months.
Earlier this year P&G’s U.S. hair care market share slipped to second, behind Unilever, for the first time in more than a decade. Walter Geiger, tapped to head P&G’s North American hair care business in mid-2011, discussed with Beauty Insider how the maker of Pantene will close the gap with hair care’s current leading player.
Earlier this year P&G’s U.S. hair care market share slipped to second, behind Unilever, for the first time in more than a decade. Walter Geiger, tapped to head P&G’s North American hair care business in mid-2011, discussed with Beauty Insider how the maker of Pantene will close the gap with hair care’s current leading player.
