Amazon Debuts Virtual Beauty Try-Ons

Through a partnership with ModiFace, Amazon customers will be able to virtually try-on lipstick by using the front-facing camera on their mobile phone.

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L’Oréal Collabs with Facebook on AR UX to Drive Trial, Sales

In a move that underscores augmented reality is becoming key for product and brand discovery and purchase, L’Oréal and ModiFace have announced a long-term collaboration with Facebook to create new augmented reality experiences delivered through Facebook camera products

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