Beauty News Tag: Paula’s Choice

Paula’s Choice, the skin care brand best known for its consumer advocacy, transparency and efficacy, is being purchased by Unilever from TA Associates for an undisclosed sum.

DTC brand Paula’s Choice will make its brick-and-mortar debut at Sephora this April, entering the prestige beauty chain’s 455 U.S. based stores. Last week the brand entered sephora.com with 25 products.