Beauty’s Most Important M&A Deals of 2021

Beauty consolidation in 2021 has been fueled by interest in mission-based independent beauty companies, according to a report by Capstone Partners analyzing the Beauty & Wellness sector. Here, CEW Beauty News recalls the most important deals in 2021.

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Unilever Acquiring Paula’s Choice

Paula’s Choice, the skin care brand best known for its consumer advocacy, transparency and efficacy, is being purchased by Unilever from TA Associates for an undisclosed sum.

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Paula’s Choice Launches at Sephora Nationwide

DTC brand Paula’s Choice will make its brick-and-mortar debut at Sephora this April, entering the prestige beauty chain’s 455 U.S. based stores. Last week the brand entered sephora.com with 25 products.

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