5 Minutes with Physicians Formula's Alice Chen

Since being at the helm, a few of Alice’s achievements include the brand reentering Walgreens, and increasing its No-No List from 150 to 500-plus, one of the largest in the mass market. Here, Alice talked with CEW’s Beauty Insider about the changes she’s made at Physicians Formula, product inclusivity, and strategies to reach consumers.

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Physicians Formula Introduces New Brand Advocates

The brand unveiled a newly formed coalition comprised of top California-based doctors who specialize in various skin-health related practices. The trio will be tapped to test, curate and provide expert advice on beauty regimens.

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Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

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Mass & Masstige 2018 Brand Plans

A handful of brand leaders spoke to Beauty Insider about their new launches, product innovation, and retail and digital plans to deliver strong growth.

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Shadow Dancing: Romy Soleimani on Contouring

When asked about contouring and whether it can change the shape and look of a face, makeup artist Romy Soleimani’s answer is a resounding: yes! Here, Romy’s advice on how to contour—and the products to use to get you there.

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It’s A Love Fest

Love is the air this month—so they say—but it can also be found in a slew of pampering products. Our passionate affair with the beauty industry just got a little deeper thanks to these Valentine’s Day-inspired items.

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Ingrid Jackel: The Class of Mass

Physicians Formula is a mass-market beauty maverick that takes aim at products with solutions – while doing it with style. At the helm is Ingrid Jackel, a fashion standout (her trademark look is a wardrobe filled with bright dresses and flowing skirts, not to mention her signature fashion-forward, jewel-encrusted rings and bangles) whose look books portend the trends for the year and are a must-see for retailers. Jackel talked with Beauty Insider about her hopes for Physicians Formula’s growth and the general health of the mass beauty business.

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