The idea for a classroom themed-pop up came from Holly’s former life as a third-grade teacher, as well as from one-on-ones with influencers, who were asking for sun facts to provide to their followers.
A striking scarlet exterior, red carpeted floors and red lacquered cabinetry are all designed to convey Hollywood glam the brand is known for in its new pop-up, said Alyssa Navia, AVP of Marketing, Giorgio Armani Beauty & Skincare at L’Oréal.
This week CEW Beauty Insider looked at brands that are building strong emotional connections with consumers by leveraging immersive experiences, storytelling and igniting impactful conversations. The roundup includes Chanel’s new NYC pop-up; Joanna Vargas’ expanded fifth avenue location and Dr. Brandt foundation’s inaugural speaker series event at Art Basel.
This week’s roundup of brand experiences includes news about Kim Kardashian West’s second pop-up for her KKW Beauty line, Barneys New York’s indie initiative, Rimmel London’s bus tour and Brandless’ temporary NYC brick-and-motor store.
The three-month long retail pop-up experience offers consumers the ability to shop, test and purchase products from the St. Ives skin care brand. This year, the experience has been extended online to give consumers nationwide the opportunity to order products featured in the store.
Relaunching stateside this month, the prestige cosmetics brand has opened a shoppable exhibit in Soho, designed by world-renowned architect Zaha Hadid. The six-month pop up is the first of several scheduled to roll out across the U.S.
Cosmetic Executive Women, Inc. (CEW) is a nonprofit, professional organization with more than 10,500+ members globally, both men and women, from over 3,500 companies in the beauty and retail industries.
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