Sephora’s Senior Vice President of Merchandising for Skincare and Hair discuses incorporating wellness into the retailer’s beauty aisles and shares her predictions on how the wellness category will impact beauty in the next three years.
Sephora has broadened its range of elevated services, specifically with a two-in-one facial available in-store, designed to deliver fast and personalized results for every skin type.
Priya Venkatesh of Sephora discusses
the reasons why K-beauty is appealing to consumers and shares insights on how brands can apply key factors of the trend’s success to their businesses.
Priya Venkatesh, VP/DMM, Skincare/Hair Merchant Product Innovation, Sephora discusses the 360 degree marketing approach Sephora took to bring the K-beauty trend to its consumers.
Sephora’s Priya Venkatesh recently talked about the three main characteristics brands should have in order to be attractive and successful in the beauty chain.
Health care is the new skin care, according to Dr. Howard Murad, hence his methods on inclusive health, which encourages a focus on diet and happiness in caring for skin. Dr. Robb Akridge predicts a shift from brightening to aging. And Sephora’s Priya Venkatesh talks about Asia’s influence on U.S. trends.
Priya VenkateshVP/DMM Skin and Haircare at Sephora discusses the top
three principles needed for a skin care product to be successful in the market.
