5 minutes with Sephora’s Priya Venkatesh

Sephora’s Senior Vice President of Merchandising for Skincare and Hair discuses incorporating wellness into the retailer’s beauty aisles and shares her predictions on how the wellness category will impact beauty in the next three years.

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What Can Brands Learn From K-Beauty?

Priya Venkatesh of Sephora discusses
the reasons why K-beauty is appealing to consumers and shares insights on how brands can apply key factors of the trend’s success to their businesses.

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Bringing a Trend Mainstream

Priya Venkatesh, VP/DMM, Skincare/Hair Merchant Product Innovation, Sephora discusses the 360 degree marketing approach Sephora took to bring the K-beauty trend to its consumers.

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What Makes a Brand Work in Sephora?

Sephora’s Priya Venkatesh recently talked about the three main characteristics brands should have in order to be attractive and successful in the beauty chain.

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What’s Next in Skin Care?

Health care is the new skin care, according to Dr. Howard Murad, hence his methods on inclusive health, which encourages a focus on diet and happiness in caring for skin. Dr. Robb Akridge predicts a shift from brightening to aging. And Sephora’s Priya Venkatesh talks about Asia’s influence on U.S. trends.

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