AWARE TAPS CRYER FOR EVP ROLE

Kristine Cryer, most recently VP Global Product Development at StriVectin, has joined Aware Products as EVP Sales, Marketing and Product Development. Aware, a contract manufacturer of hair care, bath and body and skin care products, developed the new role for Kristine, a 20-year veteran of the beauty industry, including roles at Frédéric Fekkai, Aveda, Laura Mercier and The Body Shop.

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Anne Carullo: Tricking To Get To The Truth

Anne Carullo, SVP, Global Product Development for Estée Lauder and Tom Ford Beauty, shares a new testing protocol that she calls “tricking,” which she uses to gain genuine consumer feedback on products.

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Technology Can Be Shelved

Launching a product for the sake of launching something ends up being a lot of “noise,” said Estée Lauder’s Anne Carullo. Here, she explains the importance of realizing when something is worth launching—and when it’s not.

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