Moving From Selling to Solving
Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc, discusses employee training that appeals to customers.
Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc, discusses employee training that appeals to customers.
Cassandra Grey, Founder and CEO, VIOLET GREY, discusses why small brands are resonating with consumers.
Learn about today’s beauty customer and how department stores are adapting to how consumers want to shop.
Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc.; Cassandra Grey, Founder and CEO, VIOLET GREY; and, Rachel Shechtman, Founder & CEO, STORY discuses news ways to change and amply the department store experience.
Nata Dvir, General Business Manager, Beauty & Fragrance, Macy’s Inc discusses how the retailer is positioning the store to appeal to the beauty consumer.
Panelists discusses the key elements Amazon is missing.
Rachel Shechtman, Co-Founder, Story, discusses how the concept shop acts like a living magazine to deliver engaging activations that brings brands and products to life in new ways.
Cassandra Grey, Founder and CEO, Violet Grey will also share the latest on Violet Grey’s reported partnership with Amazon at CEW’s upcoming event, Top Innovative Retailers.