Millennials: Global Powerhouse

Millennials are making their mark as consumers to watch and the beauty industry is working overtime to create relationships with this new generation of savvy, opinionated, value-driven shoppers. Often defined as those born from 1980 to 2000, this generation is all about buzz, listening to it and most importantly, creating it. But they’ve been hit hard, according to LSN’s Trend Briefing Autumn/Winter 2013. “About 53.6% of U.S. graduates are in unskilled jobs or unemployed,” stated the report.

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