Unilever Buys Sundial Brands
The company makes the SheaMoisture, Nubian Heritage and Madam C.J. Walker brands, which appeal to a multi-cultural demographic.
The company makes the SheaMoisture, Nubian Heritage and Madam C.J. Walker brands, which appeal to a multi-cultural demographic.
SheaMoisture launches an awareness campaign, #BreakTheWalls, in an effort to make the ethnic aisle a thing of the past and move the beauty industry towards an inclusive shopping experience that better reflects today’s beauty shopper.
Sundial Brands CEO Richelieu Dennis discusses the retail stores he thinks are engaging multicultural consumers the best.