Pop-up Roundup: The Latest Beauty Experiences

This week’s roundup of brand experiences includes news about Kim Kardashian West’s second pop-up for her KKW Beauty line, Barneys New York’s indie initiative, Rimmel London’s bus tour and Brandless’ temporary NYC brick-and-motor store.

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COTY DELIVERS SHARABLE SOCIAL EXPERIENCES WITH STORY

STORY, New York’s ever-changing concept store, unveiled its 35th installation, “Beauty STORY,” in partnership with Coty. The boutique aims to be a canvas for inclusive self-expression, while offering a social media-driven beauty funhouse for consumers.

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Coty’s Beauty App Lineup

In light of Coty’s continuing digital strategy—the company named Sean Foster as SVP e-commerce Tuesday—Beauty Insider wanted to reflect on the company’s efforts on engaging consumers. Here’s what’s on offer.

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